Designer Water

Product concept · Campaign
Independent concept

A brand people carry.

Independent concept by Jachin Jainarain. Not commissioned by or affiliated with Designer Water.

Violet reusable bottle concept in an outdoor rock landscape, with “Take us with you” campaign copy.

Designer Water bottle concept viewed from above in a dark outdoor setting.

The exploration

An unofficial exercise imagining a reusable bottle for Designer Water. The violet bottle, vertical lettering and outdoor setting form the campaign concept.

My contribution

Product concept, AI art direction and campaign design

Independent concept by Jachin Jainarain for TheOddtail. Not commissioned by or affiliated with Designer Water, and not an official Designer Water product or campaign. Brand names and marks belong to their respective owners. AI-assisted visual production.

Close-up of the bottle handle, surface texture and vertical lettering.

Design direction

Made to move.

Wide views place the bottle among rocks; close-ups show its handle and surface texture. Violet colour and vertical lettering connect the three compositions.

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Fenlow

Brand identity · Digital creative

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