theoddtail.

The portfolio

Selected
work.

Independent concepts, founder work and design studies.
Each project identifies Jachin Jainarain’s role and its status.

Selected design projects

Red-lens eyewear portrait with the campaign headline “Switch on. Switch off.”
Upside-down portrait wearing yellow-lens eyewear, balancing the companion red campaign poster.

NAKD

Art direction · Campaign concept

Independent conceptView project
Scoop’s mint identity applied to a projecting shop sign.
Green Scoop ice cream tub showing the logo and packaging application.
Burgundy Scoop ice cream tub and matching lid.

Scoop

Visual identity · Packaging

Independent conceptView project
Violet reusable bottle concept in an outdoor rock landscape, with “Take us with you” campaign copy.
Close-up of the bottle handle, surface texture and vertical lettering.

Designer Water

Product concept · Campaign

Independent conceptView project
White Fenlow pig emblem on a dark green brand introduction.
Fenlow receivables campaign showing an interface on a laptop.
Fenlow lifestyle campaign with branded bag and invoice follow-up copy.

Fenlow

Brand identity · Digital creative

Founder projectView project
AXEL watch product study against a vivid orange background.
Independent AI-assisted AXEL Titanium watch study: close-up of the grey dial and silver hands.

AI product visuals

AI art direction · Product imagery

Independent studiesView project
Black chess book cover with fragmented white typography.
White chess book cover with monochrome imagery and typographic hierarchy.

Book & editorial design

Editorial · Book design

Independent studiesView project

Beyond the brief

Character studies.

Digital illustration and character studies.

Digital character illustration 1 by Jachin JainarainDigital character illustration 3 by Jachin JainarainDigital character illustration 5 by Jachin Jainarain

For the next chapter

Good work starts
with a conversation.

For brands & businessesStart a projectFor teams & opportunitiesHiring enquiries

theoddtail@gmail.com ↗