NAKD

Art direction · Campaign concept
Independent concept

A new point of view.

Independent concept by Jachin Jainarain. Not commissioned by or affiliated with NAKD.

Red-lens eyewear portrait with the campaign headline “Switch on. Switch off.”

Upside-down portrait wearing yellow-lens eyewear, balancing the companion red campaign poster.

The exploration

I developed this eyewear campaign as an independent exercise in art direction. Red, yellow and amber lenses set the palette for portraits and product close-ups.

My contribution

Concept development, art direction and campaign design

Independent concept by Jachin Jainarain for TheOddtail. Not commissioned by or affiliated with NAKD, and not an official NAKD campaign. Brand names and marks belong to their respective owners. Campaign imagery is AI-assisted. Product benefit copy shown in the artwork is concept copy, not a verified product claim.

NAKD Night: amber-lens product close-up against warm orange light.

NAKD Day: black eyewear and yellow lenses against a bright yellow background.

Design direction

Perform. Recover. Express.

Warm and cool lens colours separate the day and night compositions. Rotated portraits, close crops and bold typography carry that contrast through the series.

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Visual identity · Packaging

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