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Scoop

Visual identity · Packaging
Independent concept

A little scoop of personality.

Independent identity concept by Jachin Jainarain. Not a client commission or an official brand project.

Scoop’s mint identity applied to a projecting shop sign.

The exploration

An independent ice cream identity exercise. I designed a rounded wordmark, a mint colour palette and a graphic system for packaging and signage.

My contribution

Visual identity and packaging presentation

Independent brand identity and packaging concept by Jachin Jainarain for TheOddtail. Not commissioned by or affiliated with an existing Scoop business, and not an official brand project. No third-party brand ownership is claimed.

Green Scoop ice cream tub showing the logo and packaging application.
Green Scoop ice cream tub showing the logo and packaging application.
Burgundy Scoop ice cream tub and matching lid.
Burgundy Scoop ice cream tub and matching lid.
Two waffle cones in white illustrated Scoop sleeves.
Two waffle cones in white illustrated Scoop sleeves.
Scoop cone sleeves and ice cream packaging in the mint identity system.
Scoop cone sleeves and ice cream packaging in the mint identity system.
Scoop wordmark and mint graphic language in an identity presentation.
Scoop wordmark and mint graphic language in an identity presentation.

Design direction

One identity. Many flavours.

The same mark appears on cups, cone sleeves and shop signs. Mint holds the identity together, while green and burgundy distinguish the packaging variations.

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Product concept · Campaign

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